Yen is the Head of Marketing and Communications at Savills Vietnam.
She joined the company with over 15 years of experience in marketing management and brand development across both domestic and international real estae and banking and financial institutions.
With extensive expertise in brand strategy, integrated communication campaigns, and customer development, she leverages marketing automation tools to personalize user experiences, enhance conversion rates, and optimize the customer journey. By combining strategic thinking with agile execution, Ms. Yen has played a pivotal role in driving digital transformation and strengthening the competitive edge of various organizations in the financial and banking sectors.
Department
Marketing & Corporate Communication
Location
Ho Chi Minh City