Senior PR Executive

Job Title: Assistant to Property Manager
Department: Crescent Mall Shopping Center
Line Manager: Head of Marketing – Crescent Mall
Location: Crescent Mall Shopping Center




  • Actively participate in development and implementation of an integrated strategic communications plan to all stakeholders.
  • Identify target audience and determine effective communications methods via which to communicate to that audience
  • Research, create and develop and distribute interesting and effective press releases, prepare information for media kits, maintain web-site and social media pages
  • Manage and maintain media booking by Google Adwords, Facebook Ads
  • Create marketing/media packs, to support delivery of successful Marketing and Promotional campaigns
  • Developing constructive and cooperative working relationships, cultivating and enhancing beneficial relationships with influential media contacts, both mainstream and social, liaising and networking with same on a frequent basis
  • Develop and maintain database of media contacts, acting as media liaison as required.
  • Participate in development and enhancement of image, identity and brand recognition of Crescent Mall
  • Prepare and manage PR and communications budgets
  • Participate in organizing, managing and promotion of special events heightening public awareness and interest by gaining public attention through the media, developing key messages and generating coverage in the target media
  • Achieve frequent, timely and positive media coverage across all available media
  • Evaluate Public Relations activity for compatibility with Marketing and Publicity campaigns
  • Observe, analyze, evaluate and report on traditional mainstream media coverage and social media communications
  • Review various media to identify new opportunities to communicate effectively with the target audience
  • Liaise with Events, Sales and Advertising, CRM teams and Tenants, while overseeing all social media communication, to maximize impact of electronic communications
  • Enter, transcribe, translate, record, store or maintain information in written or electronic/magnetic form
  • Develop weekly, monthly, quarterly and annual media activity reports for the General Manager, Savills or the Landlord
  • Assist in representation at meetings and on bodies where input may be required
  • Adherence to all occupational health and safety requirements in addition to all laws & regulations in general
  • Perform special projects and any other duties and tasks as assigned by the Marketing Manager, General Manager, the Client or Savills Vietnam


  • Bachelor of Marketing or related fields
  • Strong interpersonal, negotiation and communication skills, for liaising with colleagues, customers
  • The ability to work with IT resources such as databases and spreadsheets, for the collection and management of information
  • Minimum of 3 - 5 years’ experience in PR or Communication position
  • Proficient English (both speaking and writing)
  • BA degree in Marketing, Business Administration or related field
  • Proficient in English
  • Excellent written and verbal communications skills (able to rework technical text for a broader audience
  • Good computer skills (base programs: Word, Excel, Outlook, Power Point, Internet)
  • A minimum 3- 5 years of experience