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The Viet Nam branded residences market 2026 leads the Asia-Pacific region in expansion rates and new project pipeline. A clear shift from resort developments towards branded residence projects in Viet Nam designed for primary living, wellness, and long-term asset preservation is redefining residential standards. In HCMC, standalone branded residences are recording notable growth, delivering international service standards directly within the urban core. Supported by a resilient branded residence price premium, the sector continues to reinforce buyer and investor confidence. Below, Savills analyses the broader market landscape and prominent branded residence trends in APAC.
TABLE OF CONTENT 1. Viet Nam Leads Asia Pacific In Branded Residences In 2026 2. The Next Generation Of Second Homes In Viet Nam Branded Residences Market In 2026 3. HCMC Stands Out For Standalone Branded Residences 4. Wellness In Viet Nam Branded Residences Market In 2026 5. Brand Premium Continues To Strengthen Viet Nam Branded Residences Market In 2026 6. Outlook For Viet Nam Branded Residences Market In 2026
1. Viet Nam Leads Asia Pacific in Branded Residences in 2026
Viet Nam branded residences market is gaining prominence across Asia Pacific. According to Savills Branded Residences APAC 2026 report, Viet Nam ranks first among the region top 10 countries by number of branded residence projects, ahead of Thailand, India and China. Supply in Viet Nam is forecast to increase by 152% by 2032.
This expansion comes as branded residences across Asia Pacific enter a new phase of development. Beyond brand value, the sector is increasingly shaped by practical use, from family holiday homes to long-term residences, with greater emphasis on wellness, quality of life and the resident experience.
(1).jpg?1794417658.05716 "Number of projects by development status in the APAC branded residences market.")
Branded residences in Viet Nam lead the Asia-Pacific region (Yellow: completed projects; red: pipeline projects. Source: Savills)
2. The Next Generation of Second Homes in Viet Nam Branded Residences Market in 2026
One notable change in the region branded residences market is the rise of resort-oriented projects. Resort projects currently account for around 50% of completed branded residences supply, and are expected to make up 65% of the future pipeline.
This trend broadens the role of branded residences beyond status and ownership, creating spaces that serve a wider range of needs, including family holidays, an improved quality of life, use at different life stages and portfolio diversification.
In Viet Nam, this trend is supported by the development of coastal destinations such as Phu Quoc, Nha Trang and Da Nang. However, the country branded residences market in 2026 is not developing solely around resort destinations, as the supply structure in HCMC points to a different pattern from the wider region.
3. HCMC Stands Out for Standalone Branded Residences
Across APAC, standalone branded residences are accounting for a declining share of supply, falling from 30% of completed stock to 16% of future supply. HCMC and Bangkok, however, are moving in the opposite direction, with the number of standalone projects in the pipeline to 2032 forecast to double.
Viet Nam branded residences market is becoming increasingly diverse in both product types and locations. In HCMC, projects that Savills is involved in selling show that this model is becoming more established in central locations, including two Masterise Homes projects in the Ton Duc Thang area and another on Pham Ngu Lao Street. Branded residences are also expanding beyond the two major markets of HCMC and Ha Noi, with projects such as IFF Holdings in Da Nang and Indochina Kajima in Phu Yen.
Do Thi Huong, National Head of Residential Sales & Private Office, Savills Vietnam
The presence of branded residences across a wider range of locations shows that Viet Nam market is expanding in both scale and geographic reach in 2026. While projects in urban centres cater to affluent buyers seeking high-quality homes, coastal developments create further opportunities for models that combine holidays, experiences and long-term investment.
In HCMC in particular, the growing number of standalone projects indicates that demand for branded homes extends beyond buyers seeking holiday properties. In a city where central land is limited and expectations for quality of life, services and operational standards are rising, standalone branded residences can serve buyers seeking a central home while still benefiting from international branded residence standards.
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4. Wellness in Viet Nam Branded Residences Market in 2026
Alongside changing patterns of use, wellness is becoming a more prominent feature of development strategies for branded residences in Viet Nam and across APAC in 2026. The concept now extends beyond familiar amenities such as spas, gyms, swimming pools and meditation spaces to encompass environmental quality, nutrition, physical activity, healthcare and community connection.
Future successful projects will be those that deliver genuine lifestyle value, rather than using wellness merely as a marketing tool. A wellness-integrated branded residence in 2026 cannot be created simply by adding a few health and fitness amenities.
Su Ngoc Khuong, Senior Director of Investment at Savills Vietnam
He identifies three priorities for delivering meaningful wellness-integrated developments: ecological planning and sustainability, covering air and water quality, natural light, spaces for physical activity and community connection; specialist operational expertise, which directly affects residents’ experience and the asset ability to retain value; and a long-term financial outlook, as these projects require greater investment in infrastructure, technology, landscaping and specialist staff.
This perspective reflects a shift in Viet Nam branded residences market in 2026, from providing a collection of amenities to creating an integrated living environment that can deliver value throughout its useful life.
.jpg?1794417658.05716 "Average brand premium globally and across APAC.")
Branded residence price premium across APAC, according to Savills
The premium reflects the value a brand brings to a property, from design and service quality to operations and the resident experience. These factors help build trust and support value retention in Viet Nam branded residences market in 2026.
Meanwhile, the brand mix across Asia Pacific shows that the sector is developing across multiple tiers rather than focusing solely on the highest end of the market. Luxury projects account for around 48% of the future pipeline, while Upper Upscale and Upscale projects account for approximately 23%. Alongside the entry of new brands such as Fendi, Elie Saab and Nobu, this points to potential expansion across both customer segments and product positioning, creating further opportunities for Viet Nam branded residences market in 2026.
Alongside international brands, Asian-origin brands also play a significant role, with five of the region top 10 hotel brands originating in Asia. Their understanding of local culture and consumer behaviour provides a basis for assessing the potential of domestic brands in Viet Nam.
.jpg?1794417658.05716 "Ranking of leading hotel brands in the market.")
Ranking of leading hotel brands in the market (Source: Savills).
Asia Pacific remains a key growth engine for branded residences, but the region next chapter will be shaped by the depth of individual local markets, rather than simply the scale of the leading markets.
Louis Keighley, Head of Global Residential Development Consultancy at Savills
6. Outlook for Viet Nam Branded Residences Market in 2026
In Viet Nam, growing domestic wealth, rising expectations for quality of life and the expansion of international brands are laying the foundations for a new cycle of branded residences development. With supply forecast to increase by 152% by 2032, the market in 2026 is set not only to expand in scale but also to mature, as products are increasingly shaped by customer needs, operational quality and long-term value. For further data on Viet Nam branded residences market in 2026, refer to Savills Vietnam market research or contact the Savills Residential team for advice.
Savills Residential guides you through every step, from booking consultancy to deal completion. Contact our team to receive the latest branded residences portfolio across HCMC and coastal locations. Book your consultation today. Residential Sales - Savills Vietnam EXPLORE OUR SERVICE CONTACT NOW
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