Businesses are increasingly looking for offices that meet a wider range of needs in one location, from working and meeting clients to dining, shopping, accommodation, and healthcare. This is driving the growth of mixed-use office projects, where the service ecosystem is becoming an increasingly important part of the workplace experience and employee acquisition strategy.
1. Businesses show growing interest in mixed-use office developments
Along with urbanization and the development of large cities, the integrated office model is changing the way living, working and service spaces are organized. Once centred mainly on residential and commercial uses, many schemes now bring together offices, hotels, food and beverage (F&B), retail, leisure and wellness facilities.
Mixed-use projects have an advantage over standalone office buildings because they offer a wider range of services within a single location. The combination of hotels, restaurants, cafés, retail outlets and other amenities provides greater convenience for employees and clients, while creating more opportunities for businesses to enhance the workplace experience.
William Gramond, Director, Commercial Leasing, Savills Hanoi
The integrated office model has a clear advantage over an independent office building thanks to a diverse service ecosystem.
Savills data shows that this model has established a significant presence in Ha Noi’s Grade A office market. The city currently has 19 Grade A office projects within mixed-use complexes, offering approximately 479,986 m² of lettable space. Average rents across these developments stand at around US$36/m²/month, with occupancy at approximately 83%.
This scale of supply shows that mixed-use offices have become a notable component of the Grade A office market. In addition to location, area and rental costs, the system of services and utilities around the building is also becoming a factor in the process of businesses evaluating workspaces.
2. When the office becomes part of the service ecosystem
This trend is not unique to Viet Nam. In many major economic hubs in Asia, offices are being developed in large-scale mixed-use developments that bring together hotels, food and beverage (F&B), retail, wellness facilities and spaces for meetings and social interaction.
One Bangkok in Bangkok and Guoco Midtown in Singapore illustrate how multiple urban functions can be brought together within a single destination. Rather than operating as standalone buildings, offices form part of a wider ecosystem where people can work, dine, stay, shop and meet within the same area.
In Ha Noi, The Office - Tien Bo Plaza, located at 175 Nguyen Thai Hoc, is another example of this model. The mixed-use development comprises Grade A offices, Hyatt Centric Ha Noi Centre and Ha Noi Centre shopping mall. The office component spans five floors, with floor plates of up to 4,000 m², and is integrated with retail, F&B, accommodation and other services within the complex.
This way of organizing allows the office to cater to a broader range of needs throughout the working day, from working and meeting clients to dining, shopping and accommodation, with less reliance on amenities outside the building.
3. From the workplace to the employee experience
The growth of mixed-use office developments comes as workplace expectations continue to evolve, particularly with Gen Z accounting for a growing share of the workforce.
According to Savills Impacts, as more businesses place greater emphasis on in-person attendance, Gen Z tends to spend more time in the office than previous generations, with a difference of up to 12%. For younger employees, the office is not simply a place to complete tasks; it also supports learning, building connections with colleagues and accessing direct guidance.
Younger employees are reshaping expectations of the ideal workplace.
This is expanding the role of the office in talent management strategies. Workplace experience, access to services and opportunities for interaction are becoming additional considerations for businesses alongside traditional criteria such as location, floor area and rental costs.
We are seeing businesses place greater importance on the overall experience a building can offer, rather than focusing solely on the office space itself. Developments that combine high-quality office space with hotels, dining options and well-invested, professionally managed amenities will become increasingly attractive to occupiers. This is particularly important as businesses compete to attract talent while seeking to give employees more reasons to choose to work from the office.
William Gramond, Director, Commercial Leasing, Savills Hanoi
The Office at Tien Bo Plaza is at the forefront of the integrated office trend, offering businesses an advantage in attracting younger talent.
As businesses continue to balance costs, space efficiency and employee experience, mixed-use office developments are broadening how the market defines office value. Competitive advantage lies not only in the leased space itself, but also increasingly in the wider ecosystem of services accessible to employees, clients and businesses around the workplace.
We provide comprehensive office leasing services for tenants and landlords, covering every stage from strategic advisory, market research, and lease negotiation to contract management. Commercial Leasing - Savills Vietnam OFFICES FOR LEASE IN HA NOI OFFICES FOR LEASE IN HCMC
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