Indochina Plaza Hanoi
Indochina Plaza Hanoi comprises Grade A office facilities flanked by twin residential towers of 31 and 35 storeys, set above a 4-level retail and recreational podium which surrounds a central landscaped plaza area.
The brief
After several successful collaborations with Indochina Land, voted “Best developer in Vietnam 2009” by Euromoney magazine, Savills Vietnam was appointed the Exclusive Sales Agent for its latest development – Indochina Plaza Hanoi - in December 2008. With iconic contemporary design and extensive facilities, the 390 luxury condominiums at IPH offer an effortless lifestyle on a par with the highest international standards in the world.
The client
Indochina Land
Our solution
Savills not only provided a competent marketing plan with full market analysis, but also recommended the appropriate positioning of the development against other competitors in order to create the most desirable image and maximise the return for Indochina Land.
How we added value
By utilising our database of buyers and appropriate product positioning, Savills effectively helped transact 135 upscale condominiums for over US$42 million within the first two days of sales. During that time period, Savills successfully created great hype among those invited to this exclusive viewing event. This has certainly produced an extraordinary result and placed IPH in the top rank of condominium projects in Hanoi.
